Pineapple acts as an extension to a hotel's in-house sales team to achieve a pronounced increase in UK or USA market share. The Pineapple sales teams are made up of experienced, well networked individuals who are results driven and skilful in building revenues. This focus can provide an enhanced depth and intelligence to your sales function.
The Pineapple sales teams are split by sector:
Operating with eight employees in London and two in New York, Pineapple’s corporate sales and leisure teams are based in Covent Garden and the USA sales office is in Manhattan – right in the heart of the action.
Being Part of the Pineapple Portfolio
Luxury hotels can choose to appoint Pineapple in the UK, USA or both countries for their specialist knowledge of the corporate, leisure and meetings and incentive markets. Hotels that appoint Pineapple in both countries have a fully integrated sales effort in two of the most important markets in the world.
Working with Pineapple allows access to a well-maintained, global database of over 50,000 contacts. This data can be segmented to accurately target specific segments, falling broadly between qualified luxury travel professionals, corporate travel decision-makers and meetings and incentive agents.
Pineapple is in open communication with its database with regular corporate and leisure enewsletters and engaging social media dialogue on Twitter
. These media are used to actively promote the Pineapple portfolio of hotels. This digital activity, along with more traditional work, drives traffic to each hotel's website.
Each hotel in the Pineapple portfolio is allocated an Account Director who agrees an annual plan and KPIs with the hotel and then ensures the objectives are achieved.
Strong Relationships with Travel Professionals
Travel professionals view the Pineapple team as an addition to the hotels’ sales and marketing teams. With its first class reputation, Pineapple is known as the authority on luxury travel and is sought out by travel professionals for:
- First hand expert advice on the hotels – all of the hotels in the portfolio and their competitors are regularly visited
- Detailed knowledge of each hotel’s location and activities in the local area
- Responsive service and quick decisions on special requests for hotel guests
- Hotel contracts for tour operators and companies seeking corporate rates
- Product training for travel partners’ reservations and sales teams
- Assistance with meeting, incentive and event planning
A White Label Approach
Pineapple is aware that an outsourced sales function may not be appropriate for every client. For such circumstances, hotels can opt for a white label approach whereby Pineapple employs and manages a Sales Manager to work within the Pineapple team. This buys a hotel access to the Pineapple’s expertise and training, however all sales activity is conducted under the hotel’s brand.
To discuss working with Pineapple Hotels in the strictest confidence, please contact Andrew Wall.