With a proven track record in promoting luxury hotels, Pineapple’s marketing team is best placed to advise and deliver digital marketing strategies for its clients. Pineapple’s services offer an integrated approach to digital marketing using a range of tools – all employed with the luxury hotel industry in mind. Effective use of these platforms helps to drive customer engagement and ultimately revenue.

The digital marketing tools employed include:

Website

Briefing web developers and analysing website traffic and business conversion; using Google Analytics to prepare KPI reports and continually refining websites to improve conversion

Content Strategy

Developing and maintaining a content generation strategy and writing SEO-friendly copy to increase organic search rankings and engagement

Social Media

Launching a social media presence and maintaining objective social media campaigns across various platforms whilst monitoring activity and analysing engagement

Email Marketing

Developing and executing effective email campaigns, managing databases and monitoring results to inform future campaigns

Search Engine Optimisation

Implementing SEO activities to drive more organic visits and revenue. Recommending and improving ranking on a range of strategic keywords

PPC

Managing paid search campaigns including set up, keyword analysis, ad copywriting and reporting