Pineapple offers a pioneering business model to hotels – the option to completely outsource their sales and marketing function.
When offering this service to a luxury hotel, Pineapple fully integrates with the hotel to take on the role of Sales & Marketing Director with the same accountabilities as an in-house team, with all areas covered from strategy inception to tactical delivery. When fully outsourcing sales and marketing to Pineapple, the marketing team will not only create strategy, but also deliver it. This cohesive approach sees the professionalism of Pineapple applied from the conception of an idea through to the end result.
Responsibilities range from preparing detailed marketing plans and budgets to developing and managing brand strategy, along with developing and managing online marketing strategies, to creating distribution and promotion strategies and managing the sales & PR teams which could include other agencies.
“I would like to express my gratitude for four and a half amazing years working with the Pineapple teams in London and New York. I joined One Aldwych in 2008, when global business went through a monumental change and your experience and skills made a significant difference to our overall commercial performance. I found the team extremely dedicated, hardworking, professional and resourceful; and I enjoyed the open minded, out-of-the-box thinking to achieve our challenging goals. Thanks to your great efforts the hotel has managed some of its best performances for many years. I truly hope that our paths will cross again to have so much fun while generating great results.”
General Manager (2008 – 2013)
One Aldwych, London
Marketing Projects & Consultancy
With up-to-the-minute practical experience of market demands, marketing initiatives and knowledge of market trends, Pineapple is in a unique position to offer informed insight to benefit the growth of a hotel’s business. Marketing project work can range from hotel launches, product rebrands, re-engineering of existing operations, market analysis, strategic direction reviews and feasibility studies. As well as supporting hotel projects, Pineapple is experienced in launching restaurants and working with other hospitality businesses.
Gravetye Manor appointed Pineapple in 2017 to conduct market research and write a strategic marketing plan for the hotel’s relaunch in 2018.
“At a pivotal moment in Gravetye’s journey, Pineapple offered guidance and support. From the customer research through to the development of the marketing strategy,their professionalism and experience were second to none. In particular, their care and attention in getting to know our hotel and really understanding the people behind it, meant we had full confidence in the end result.”