Pineapple offers a pioneering business model to hotels – the option to completely outsource their sales and marketing function.
When offering this service to a luxury hotel, Pineapple fully integrates with the hotel to take on the role of Sales & Marketing Director with the same accountabilities as an in-house team, with all areas covered from strategy inception to tactical delivery. When fully outsourcing sales and marketing to Pineapple, the marketing team will not only create strategy, but also deliver it. This cohesive approach sees the professionalism of Pineapple applied from the conception of an idea through to the end result.
Responsibilities range from preparing detailed marketing plans and budgets to developing and managing brand strategy, along with developing and managing online marketing strategies, to creating distribution and promotion strategies and managing the sales & PR teams which could include other agencies.