Andrew has over 25 years’ experience in London’s luxury hotel market. Prior to launching Pineapple with Jackie in 1996, Andrew’s roles included Reception Manager at The Berkeley and Head of Corporate Sales at The Savoy Group promoting Claridge’s, The Connaught, The Savoy and The Berkeley.
Andrew believes in continual development for him and the Pineapple team and he recently enhanced his skills at Cranfield University Business School.
Andrew continues to build a highly successful business that provides creative and effective sales and marketing solutions to the world’s finest hotels. Alongside Jackie Cowell, he is jointly responsible for the overall leadership and direction of Pineapple.
One of Pineapple’s services is fully outsourced sales and marketing. Andrew has been Sales and Marketing Director for The Goring in London since January 2014 and for One Aldwych in London since May 2018. Past roles at Pineapple have included Sales and Marketing Director for Dukes, London and for Brocket Hall in Hertfordshire.
Contributing to Our Clients’ Success
Founding the fully outsourced sales and marketing model for the luxury hotel industry is considered to be one of Andrew’s greatest achievements at Pineapple. Born from a discussion on how best to serve a prospective new client, Andrew turned this idea into a reality and it has since gone on to generate a wealth of success for clients like The Goring where room revenue has increased by an impressive 31% since Andrew was appointed four years ago.
Jackie has over 30 years’ experience in sales and marketing in the luxury hotel sector. Following a degree in Hotel and Catering Management at the University of Surrey, Jackie studied for a Chartered Institute of Marketing Diploma. The early years of her career were spent with Hyatt International. She then joined The Savoy Group of Hotels and Restaurants and became Director of Sales where she centralised and managed the sales team for The Savoy, The Connaught, Claridge’s, The Berkeley, The Lygon Arms and La Trémoille in Paris.
Alongside Andrew Wall, Jackie is jointly responsible for the leadership and direction of Pineapple UK & USA. Jackie also applies her expertise to short-term strategic projects such as marketing plans and budgets, feasibility studies and sales & marketing audits.
Jackie was Sales and Marketing Director for One Aldwych, London from before the hotel’s launch in 1998 to May 2018. She was also Sales and Marketing Director for Carlisle Bay, Antigua until 2013 and directed the sales and marketing for the resort’s launch in 2003.
Jackie has developed a great deal of experience at Pineapple launching city centre, country house and resort hotels across European, North American and Caribbean markets.
Contributing to our Clients’ Success
Jackie’s broad experience and her analytical strengths enable her to provide expert advice to Hotel Owners and General Managers. Her hands-on knowledge of luxury hotel sales and marketing, business channels and markets, enables her to put the correct sales and marketing resources and procedures in place for a hotel and to direct the team’s time to the markets and channels that will deliver the best return on investment.
Prior to joining Pineapple in 2006, Paula worked at the British mobile phone retailer, Carphone Warehouse, on the marketing and implementation of their incentive and loyalty schemes. In addition to her CIM Postgraduate Diploma in Marketing, she brings many years of consumer marketing experience to Pineapple’s clients and has solid experience across all marketing disciplines including digital marketing, branding and marketing partnerships. Having started as a Marketing Executive at Pineapple, Paula has built her career to become Director of Marketing for the agency in March 2014.
As Director of Marketing, Paula works across all of Pineapple’s marketing accounts directing strategy, budgets and planning. Her day-to-day responsibilities are changeable dependent on client requirements and you will often find Paula leading on multiple marketing projects from website re-designs and product launches, to partnerships, and branding. She is also responsible for managing and directing Pineapple’s team of skilled marketers.
Contributing to Our Clients’ Success
Paula’s marketing experience and knowledge allows for exceptional creativity and delivery of client campaigns. Voices at One, a location based campaign for One Aldwych, is the perfect example of originality, vision and resourcefulness. Bringing together six high profile cultural personalities, from Actress, Joanna Lumley, to CEO of the British Fashion Council, Caroline Rush, the fully integrated campaign was designed to put Covent Garden back on the map as the number one destination for those seeking the best of London and required delivery from conception and branding to digital designs and direct mail.
Andrea was born in Switzerland and grew up in Liberia and Zambia. She received her hotel and tourism education in Switzerland, as well as NYU and Cornell in the USA. Andrea has over twelve years’ experience in the luxury hotel market in New York with Mandarin Oriental, Peninsula and The Dorchester Collection. Prior to this, she worked for ten years with several travel firms including Kuoni and managed operations in numerous global destinations including Dubai, Thailand, Italy, Maldives, Mauritius and the UK. This gave Andrea a deep understanding of our travel partners’ operations and the best ways to maximise their potential. Andrea joined Pineapple in 2010.
As Director of Sales at Pineapple’s New York office, Andrea works hand-in-hand with her hotel clients to understand their financial goals and translates that into a tactical sales strategy with actionable steps. Working across leisure and corporate markets, on a day-to-day basis, Andrea is responsible for delivering top line revenue within the assigned portfolio. Currently this includes Carlisle Bay, Antigua and One Aldwych, London. She has previously designed and delivered US sales strategies for The Upper House, Hong Kong, The Puli, Shanghai, Cobblers Cove, Barbados and Il Salviatino, Florence.
Contributing to Our Clients’ Success
Andrea is incredibly passionate about cultivating, building and strengthening relationships with travel partners, agents and advisors. She is well known for developing solid partnerships, which in turn increases US production for Pineapples’ clients. Recently her work with Valerie Wilson Travel in New York has led to a major law firm booking over 420 room nights for One Aldwych during ‘low season’.
Prior to joining Pineapple in 2016, Susi developed her fully-rounded marketing skills within travel and leisure marketing. Her most recent role was at DMG Media working primarily on the Mail Travel publications and website, but prior to this she spent time working for luxury travel companies in both the UK and Australia. Susi mostly works on marketing projects for The Goring, London, but is also responsible for trade marketing for Carlisle Bay, Antigua
Working in collaboration with Pineapple’s Joint Director and Co-Founder, Andrew Wall, Susi is responsible for driving new marketing initiatives on behalf of The Goring. She is accountable for the overall marketing planning, strategy and budget and manages the hotel’s existing suppliers and partners to ensure a consistent brand image is delivered. Typical marketing activities for Susi include website management and content creation, directing photography, implementing social media strategies and designing and delivering email campaigns. Since joining, Susi has been instrumental in the relaunch of The Goring’s private dining rooms and the 2019 launch of The Goring’s new seafood restaurant Siren and the newly refurbished Goring Bar.
Rebecca joined Pineapple in 2018 as Marketing Manager, working on the One Aldwych account. Rebecca is a dynamic marketing professional with a background in multi-channel communications, having previously worked for Corinthia Hotel in London and the luxury river and ocean cruise brand, Viking Cruises.
As Marketing Manager for One Aldwych, Rebecca delivers both offline and online communications, working closely with the in-house hotel team to deliver results from campaigns. This includes direct mail activity and marketing partnerships, forging relationships with local partners and creating innovative packages and promotions.
Rebecca joined Pineapple in 2020 as Marketing Manager, working on the One Aldwych account. Having most recently worked for a collaborative marketing consultancy, Rebecca is a diverse marketing professional with a background across all digital and offline marketing communications.
As Marketing Manager for One Aldwych, Rebecca works closely with the in-house hotel team to manage and drive multi-channel campaigns. This includes marketing partnerships, creating original packages and promotions, often working with local partners and driving these results through detailed campaign planning.
For 16 years, Simone ran Reads Hotel & Spa in Mallorca with her husband, where she held particular responsibility for the property’s Sales & Marketing and Events. Earlier in her career she worked in Business Development for Corporate Events Scotland and prior to this was an Event Coordinator for Hilton Hotels. She has joined Pineapple in 2017.
Reporting into the Director of Leisure, Meeting and Incentive Sales, a typical day mostly involves a busy schedule of appointments with various travel agents, concierge services and meeting, incentives, conferencing & exhibitions (MICE) agents and companies. Simone works across all of Pineapple’s clients and her main focus is managing and maintaining existing partner relationships and activities, alongside qualifying new prospective partners.
Camila joined us in summer 2019 bringing with her 15 years luxury hotels experience, including 3 years at the Landmark Hotel in London as Corporate Sales Manager. Prior to the Landmark, Camila worked in Brazil with her experience including Regional Sales Manager for Estanplaza Hotels and Sales Manager for the Grand Hyatt in Sao Paolo.
Camila offers our clients a wealth of expertise in working with corporate decision makers, including travel managers, in-house meeting and event planners, PAs and travel management companies. We have identified Brazil as a key market that offers good growth potential for many of our clients and Camila’s strong understanding of the Brazilian market is proving valuable in developing business from this exciting new market.
Shafali joined us in spring of 2019 bringing with her extensive experience in luxury hotels. Shafali has a BA (Hons) in International Business with Business Law and has previously worked in Event Manager roles at The Savoy Group, The Langham and The Mayfair in London.
Shafali supports the whole sales team at Pineapple, working across the leisure, corporate and group segments and across Pineapple’s clients. She brings extensive knowledge and experience to the team, in turn aiding our clients with her wealth of expertise.
Judy is an integral part of the Pineapple team, looking after the accounts, in addition to running her own successful book-keeping business. With 25 years’ experience in her field, Judy is very well placed to keep a firm control of the company’s finances. Following four years of travel after her first job as a Latin & English Teacher, Judy developed her accounts skills at a secretarial recruitment agency. After having twin girls, she started her business, which has continued to go from strength to strength. Judy joined Pineapple as their Accounts Manager in 2005.
As Accounts Manager, Judy is responsible for the day-to-day financial transactions of the business including payroll, purchasing and invoicing; all the essential nuts and bolts of a successful business. She works across Pineapple’s entire client portfolio, alongside managing the overall business accounts in collaboration with Andrew and Jackie. Being at the core of the business, Judy is incredibly detail orientated and organised. She ensures the smooth operating of Pineapple through her precise recording and efficient book-keeping.
Office guardian, intrepid explorer and company chairman – Pedro is a multi-talented member of the team. When he is not busy nuzzling through visitors’ handbags or nibbling at the postman’s shoes, you will be sure to find him in some secret spot, indulging in one of his long and much deserved naps.